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Venmo Launches Penn State-Branded Debit Card with NIL Partnership Featuring QB Drew Allar
Venmo Launches Penn State-Branded Debit Card with NIL Partnership Featuring QB Drew Allar
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BTCCSquare news:
Venmo expands its college debit card program with a Penn State edition, featuring quarterback Drew Allar in a Name, Image, and Likeness (NIL) deal. The card offers exclusive perks including cashback rewards and subscriptions tailored to students and fans. This MOVE aligns with broader trends of financial platforms integrating with collegiate athletics.
The partnership underscores how fintech companies are leveraging NIL opportunities to deepen engagement with younger demographics. Venmo's program already includes several Big Ten schools, with more institutions expected to join. The platform's focus on campus-centric benefits reflects a strategic play for brand loyalty among digitally-native consumers.
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